In Part 1, STANCE explored the Mixcloud story. In part 2 the tables have turned! Interviewer becomes the interviewee! Mixcloud Co-Founder, Nikhil Shah, quizzes Simon Dean on The STANCE Method, how it works and why Simon has a passion for brand storytelling.

Original brand storytelling

One area Nikhil inquires about regards the techniques used in The STANCE Method. As you can see in the clip, STANCE has developed a selection of compelling exercises to get people talking and thinking like a brand consultant.


You'll hear from Simon about the origin of STANCE, born out of both brand agency and start-up experience. The branding course Robust Brand Storytelling for Start-Ups fills a hole in the market for younger start-ups that aren’t ready for the full brand agency immersion, either because it’s too expressive or their product is still in a state of flux! Don't worry guys, we've got your back.