This blend of self-learning and 1:1 coaching is perfect for start-ups who need to get their brand story straight.

Who should join the programme?



This course has been developed for founding teams and start-up CEOs who need to get the best out of their story while there's still lots of moving parts.


How it works:

Online learning

Each week you watch a module from Robust Brand Storytelling for Start-Ups. At the end of the week, we schedule a 90 min redux to action what you just learned.

STANCE workshop

We'll work through STANCE's unique games and exercises to generate content for your brand story. This can be 1:1, or you can invite the team.

Brand positioning and story

Together, we'll refine the content created and review the research. From this, we'll develop a robust story that will guide all your marketing and branding as you grow your brand.

Nic Yeeles.
Co-Founder of Peg and Robin.


In 10+ years building companies, STANCE is the best method I've come across for rapidly creating a solid yet affordable brand positioning strategy that's nimble enough for startups.

Pricing and payments:

3 payments of £699/month

Payment Plan

Is this right for me?


The best way to assess this programme is to schedule a call with Simon, STANCE Founder to discuss your needs.


You can book a time here:

https://calendly.com/simon-stance/30-stance



Frequently Asked Questions:


My bundle includes coaching. How do I schedule my appointment?

Upon purchasing a bundle that includes coaching, you'll receive further instructions on how to book a time for your first appointment. Thereafter we can schedule every session.


How does it work?

The programme is a mixture of self-learning and coaching. Each week you watch a module of Robust Brand Storytelling for Start-Ups and schedule a review with STANCE. We digest the learnings and plan your next moves.


Who is my coaching with?

All sessions are with Simon Dean, Founder of STANCE.


What do I get at the end?

Once we're done, you'll get a full 'STANCE' to align your business with. Here some highlights of other STANCEs.

Pricing and payments.


3 payments of £699/month

Payment Plan