Archetypes and branding.


Created by Carl Jung, there are 12 commonly used brand archetypes, as you can see in the wheel below.


When you're coming up with your name and brand identity, archetypes can be a handy tool to build an attitude that you can echo in your brand's aesthetic and tone.


Each archetype comes with actions and behaviours that can inspire your brand. In the course, you'll see how different archetypes can take you in different stylistic directions.


What's in this free archetype course?


 

Meet Jung's 12 brand archetypes!

You're 20 mins away from becoming a brand archetype pro.


In this course, you'll learn how brand archetypes can fuel your creative decision-making when it comes to creating your brand tone and aesthetic.


This a free course! Get it while it's hot.


FREE

Free brand archetypes course

How to use archetypes to shape your brand's attitude