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Robust Brand Storytelling for Start-Ups
Introduction
Welcome to the course (4:09)
Course hacks (5:08)
Why brand storytelling? (8:17)
The STANCE breakdown (7:00)
Creating a brand centric business: Part 1 (7:54)
Creating a brand centric business: Part 2 (5:44)
Worked example: Runway East (13:23)
About your host * (9:08)
Research
Introduction to module 2 (3:59)
Customer research (12:51)
Customer profiling (7:14)
Customer profiling B2B (3:58)
Competition research (8:43)
Competition audit example * (7:09)
Context research (5:56)
Company research: Business (11:21)
Company research: Brand (4:41)
Company research: Marketing (6:13)
Presenting your findings (5:02)
Exercises
Introduction to module 3 (5:12)
Choose your Evil (3:57)
Choose your Evil with Legends (1:34)
Choose you Evil with Convex (1:53)
Judgement Day (1:51)
Judgement Day with Robin (3:22)
Wakey Wakey (1:22)
Mission to Mars (1:46)
Mission to Mars with Robin (1:29)
Death Penalty (0:56)
Death Penalty with Robin (2:39)
Newsroom (2:05)
Newsroom with TrackStack (1:38)
Movie Characters (9:33)
Heroes (1:33)
Animals (1:40)
Animals with Legends (1:41)
Employee of the Month (1:41)
Employee of the Month with Runway East (2:55)
Competitor Kiss, Marry, Kill (5:01)
Competitor Takedown (2:30)
End of module 3 (1:25)
STANCE
Writing your STANCE (1:49)
How to write your Situation (5:44)
How to write your Transformation (4:52)
How to write your Attitude (10:45)
How to write your Niche and Confidence (4:24)
How to write your Expression (3:42)
Worked example: Robin (12:12)
Worked example: Convex (9:14)
Well done, you've finished (1:58)
Bonus module: Essential Brand Positioning for Start-Ups
Introducing the basics of positioning (5:03)
Focusing the landscape (4:25)
Finding your axes (10:32)
Worked examples (8:05)
How to write your Niche and Confidence
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