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Essential Brand Positioning for Start-Ups
Essential Brand Positioning for Start-Ups
Welcome (0:52)
Introducing the basics (5:03)
Focusing the landscape (4:25)
Finding your axes (10:34)
Worked examples (8:05)
Bringing your position to life (6:14)
Bonus materials
Convex video (3:53)
Convex STANCE explained
Blank axes
Convex STANCE explained
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