In this interview, STANCE digs deep into the Mixcloud story with Co-Founder Nikhil Shah. Seems crazy now, but 12 years ago, online mix and radio show hosting was just kicking off! A LOT has changed since then—tune in to get the scoop!

Brand positioning and brand storytelling

Nikhil does an elegant job of explaining the Mixcloud journey from humble beginnings with year after year of bootstrapping to where they are today with £15m funding.

With their latest story around “Audio Culture”, Nikhil explains how this has helped the brand move away from a feature-function war with Soundcloud.

Done watching? Head on over to Part 2.